(Work 05)// Product design / Website

Brightfold

A scheduling app for small clinics that looked like enterprise software nobody wanted to open.

(Overview)sample case study

(The challenge)

Simplify a dense product without removing anything the power users relied on.

(Our approach)

A calmer design system, clearer hierarchy and a marketing site that shows the product instead of describing it.

(Results & impact)

Fewer support tickets and a site that converts demos into trials.