(Work 06)// Visual identity / Packaging

Coastal & Co

A sea-salt brand from a tiny harbour that wanted to sit on the same shelf as the big names.

(Overview)sample case study

(The challenge)

Look premium enough for delis without losing the small-harbour story.

(Our approach)

Tide-chart typography, a wave-line pattern and labels printed in the colours of the bay at dusk.

(Results & impact)

Stocked in three new delis within a month of the relaunch.