(Work 04)// Design / Motion

Arcade 9

An indie game festival that needed an identity loud enough for a warehouse full of screens.

(Overview)sample case study

(The challenge)

One identity had to work on a phone ticket, a 10-metre banner and a live stream overlay.

(Our approach)

A pixel-shattered wordmark, a neon prism palette and a motion system that glitches on beat.

(Results & impact)

Record ticket sales and a stream overlay that viewers kept clipping.