(Work 02)// Visual identity / Design

Fernway

A slow-travel company that wanted its brand to feel like the first morning of a holiday.

(Overview)sample case study

(The challenge)

Make a small operator feel premium without losing the warmth its customers loved.

(Our approach)

Hand-drawn route lines, a sun-bleached palette and photography briefs that favour quiet moments over landmarks.

(Results & impact)

A brand that finally matches the trips, rolled out across site, print and social in one season.